First and foremost, John is a thinker. Unwilling to accept the status quo, he’s a contrarian with a vision for tomorrow.

He has been involved in the development of brand personalities, advertising campaigns and marketing strategies for numerous Fortune 500 companies, including Pfizer, Johnson & Johnson
and Genentech. John has established a well-entrenched reputation as a vocal advocate for strategic thinking and the creative process. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to patients, clinicians and scientists. He is also a popular lecturer on a wide variety of topics—always presented in a unique and stimulating way. He has spoken at the Fashion Institute of Technology, St. John’s University, Fairleigh Dickinson, The New York Society for Ethical Culture and Harvard University as well as many corporate and sales venues.

John is actively redefining the role of social media and influence marketing in healthcare. He is also a major influencer in the digital space and globally ranked in the top .01% in marketing, health, doctors and social media by the industry benchmark, KRED.

Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology. He has also been very active in a wide variety of community service activities including the municipal planning board, redevelopment committee, fire department and first aid squad. John lives in Mendham, NJ, with his wife and family. Currently, he is employed by Ogilvy CommonHealth, the world’s largest healthcare communications company and has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.


Marketing, strategic planning, social media, digital marketing, healthcare Twitter, influence analytics, branding, presentation skills (and killer presentations) all served up with passion and exuberance!!!

Selected Publications

Studies of amiodarone during experimental myocardial infarction: beneficial effects on hemodynamics and infarct size. Harvard Medical School DeBoer LW, Nosta JJ, Kloner RA, Braunwald E. Circulation 1982;65(3):508-12.

Detailed analysis of 24 hour ambulatory ecg recordings during sudden cardiac death.Harvard Medical School Antman EM, Lewis BH, Nosta JJ, Graboys TB. Am J Cardiol. 1982;49(4):1018
Hydrostatic forces limit swelling of rat ventricular myocardium. Harvard Medical School Pine MB, Brooks WW, Nosta JJ, Abelmann WH. J Physiol. 1981;241(5):H740-7

Harvard Medical School Somberg JC, Nosta JJ, Knox S.Circulation 1981;64(4):140

Localization of the neurally mediated facilitation of post infarction arrhythmias. Albert Einstein College of Medicine /

for more information visit www.JohnNosta.com


No Layout is a new online platform for independent art and fashion publishers. While mainstream print publishers are struggling to address online content, making their magazines available through clunky PDF apps like Exactly or posting limited articles to their websites, no one has yet come up with a solution for the relatively niche market of independent art publications and zines. No Layout, started by Daniel Pianetti, provides a fully readable library of this print material. So far, their roster rivals that of a well curated museum bookstore or specialty shop, including gallerist Javier Peres’ art mag Daddy, Swiss contemporary art journal der:die:das:, urbanism magazine Monu, small art zines like FPCF, and even historical publications like the avant garde journal 291 from 1915, to name a few of the 100 or so publishers available through the site. I spoke with Pianetti to find out more about the project.


No Layout Screenshot

How did you come up with the idea for No Layout? Did you see a need for this sort of platform in independent publishing?

I think there is a lack of digital quality presence for a lot of the art and independent publishers, due to a certain skepticism towards the big e-book platforms and the fear of losing the preciousness of the printed matter. The goal was to create an online point of reference for this large niche. Of course it is thought as a complement for the real books, not as a substitution.

Can you name a few of the publications available on No Layout so far?

Fantastic ManSeemsPiktogramAsher PennJSJB


Fantastic Man on No Layout

You are one of the editors behind Faund, a magazine that assembles themed photo albums of images found on the internet. I’m wondering how this experience may have informed No Layout.

There is no direct relation between the two projects but with Faund, Renato and I always had a light and liberal approach, we believe that too many publishers take their field too seriously. I guess No Layout shares some of this simple and playful background.

How do you select which publishers to work with?

I started by filling the archive with publications I have or I wish I had, keeping a certain diversification. Now I’m starting to build more collaborative partnerships with the publishers thinking what could better fit in an online library.


Famous on No Layout

What will those collaborative partnerships look like? Can you tell us more about them?

We agreed with some publishers that in the process of producing the new issues, they will make a parallel version for No Layout and screen visualisation. The content won’t necessarily change but the form would be different.

Right now all the publications are presented as flip throughs, in the future, do you see the display becoming more dynamic? Would you ever work with a publisher to develop a custom display or even an issue? Are there any other changes or modifications you hope to see on No Layout?

Yes, soon the new entries are all going to be online exclusively, edited or produced for screen, with some exceptions for sold out issues. We want to keep the minimal visualisation adding some technical features to improve the reading and dynamic experience, it also depends on the readers response and resources we’ll have during the next months…

Content courtesy of Rhizome


Soon after Apple started its music-centric social network Ping last year, Steven P. Jobs reached out to Lady Gaga and her business manager, Troy Carter, for feedback.

At the company’s headquarters in Cupertino, Calif., Lady Gaga peppered Mr. Jobs, Apple’s chief executive, with questions about Ping’s design and how it would work with other social networks. The pop star and Mr. Carter voiced concerns over the lack of integration with Facebook, but they left respecting Mr. Jobs’s overall vision.

The meeting also gave Mr. Carter, a new technophile, an idea. He called his friend Matthew Michelsen, a well-connected technology investor and entrepreneur, to find a platform for entertainers that could help them manage their fan base across all major social networks.

“I said why try to find a platform, let’s try to build one,” Mr. Michelsen said.

Despite Lady Gaga’s demanding world tour schedule that fall, Mr. Carter and Mr. Michelsen quietly founded a start-up, the Backplane, with a team of seven. The company, which has not yet been unveiled, is a platform meant to power online communities around specific interests, like musicians and sports teams, and to integrate feeds from Facebook, Twitter and other sites.

“Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level,” Mr. Carter said, sounding less like a pop star’s manager and more like an entrepreneur delivering the typical elevator pitch. “We needed a more concentrated base.”

While Lady Gaga herself — née Stefani Joanne Germanotta — is the artist and creative mind behind Lady Gaga Inc., her lesser-known manager, Mr. Carter, is leading the enterprise’s digital strategy. Unlike other managers who focus on a handful of big platforms like YouTube, Mr. Carter is trying to tap into a broad range of online tools to keep the Gaga machine in overdrive.

Backplane — a blend of music, celebrity and technology — was a natural evolution, says Mr. Carter, who has worked with Lady Gaga for more than four years. As traditional sales have dwindled, the Internet has become increasingly important in music management.

“There was a time when radio stations wouldn’t play Gaga’s music, because it was considered dance,” Mr. Carter said. “Outside of live performances, the Internet became our primary tool to help people discover her music.”

Mr. Carter represents an emerging group of Hollywood managers, actors, musicians and other industry players who are spending more time in Silicon Valley, as technology upends the way people consume content.

The worlds of technology and entertainment have often clashed, tested by products like the music-sharing service Napster, through which some users shared files illegally. Some critics in Silicon Valley are still skeptical of Hollywood people, whom they view as carpetbaggers overestimating their worth.

“Sure these guys can be helpful, but can Lady Gaga make a company? No,” said Jeff Clavier, a venture capitalist.

To Mr. Carter, the two industries are symbiotic. As he pushes to extend the Lady Gaga brand and his own influence in Silicon Valley, he has had many meetings with executives from Zynga and Larry Page, the chief of Google, whom Lady Gaga affectionately calls Larry Google. He is also an investor in several promising start-ups, including Bre.ad, Tiny Chat and Lumier, a company backed by Facebook’s first outside investor, Peter Thiel.

Mr. Carter’s own venture, Backplane, is attracting capital from prominent backers. The company has raised more than $1 million from a group of investors led by Tomorrow Ventures, the investment firm of Google’s chairman, Eric E. Schmidt. Lady Gaga, who has acted as an informal consultant, is also a major shareholder, with a 20 percent stake.

“I’ll never forget when I first met Troy” in 2009, Mr. Michelsen said, who at the time was helping the rapper 50 Cent with his online initiatives. After talking for nearly three hours about the intersection of music and technology, Mr. Carter ended the conversation by saying, “I’m going to get you out of music and you’re going to get me into the tech business.”

Casually dressed in dark jeans, a loose-fitting cream-colored cardigan and thick-framed glasses, Mr. Carter, 38, stands in stark contrast to his client, a paparazzi magnet in her pyrotechnic bras and towering Alexander McQueen heels. Mr. Carter is more comfortable out of the limelight, quietly brokering deals for his larger-than-life clients.

He has worked for Sean Combs, the late Notorious B.I.G. and Will Smith, whom he met in his hometown, West Philadelphia, in the late 1980s. Mr. Carter had come through a scrappy childhood, often subsisting, he said, on government-issued cheese. As a teenager, he lugged crates of records for D.J. Jazzy Jeff and Mr. Smith, then known as the Fresh Prince.

Today, as the chief executive of his own management company, the Coalition Media Group, he represents the firm’s talent, including the YouTube sensation Greyson Chance and the Bollywood actress Priyanka Chopra. But a great deal of his time is spent with his biggest client, Lady Gaga.

Her star power, combined with Mr. Carter’s aggressive deal-making, have made Lady Gaga a force on the Web. In May, she became the first Twitter user to reach 10 million followers, edging out the teenage phenomenon Justin Bieber and President Obama. Her Facebook page has 36 million fans. And in the last few weeks she has begun promotional deals with Google, Zynga and Gilt.

“Troy and Gaga are doing things with communications and fan relationships that we haven’t really seen before,” said Gary Briggs, a vice president at Google, who worked with Lady Gaga’s team on her recent TV commercial for Chrome, Google’s web browser.

Amazon sold digital copies of Lady Gaga’s latest album, “Born This Way,” for 99 cents on May 23 in a heavily publicized move to promote its music service. Her fan base of so-called little monsters crashed Amazon’s servers on the first day of sales. The promotion, paid for by the retailer, helped her sell 1.1 million albums in the United States in its debut week, according to figures released by Nielsen SoundScan, the most for any artist since 2005.

Unlike most venture capitalists, Mr. Carter tends to invest in platforms that are complementary to entertainers. Backplane, along with Bre.ad, a personalized ad start-up, and Lumier, a design-oriented company, will prominently feature Lady Gaga for their public introductions.

Because of Lady Gaga’s reach, she is a valuable incubator to promote new concepts or products. Zynga recently began GagaVille, a special promotion that allowed FarmVille users to unlock her new songs and special virtual items like unicorns and crystals. Bing Gordon, a director at Zynga, called it a logical combination, saying “it’s all about entertainment.” He recently added Gaga crystals to his virtual farm.

The deal developed like many in Lady Gaga’s empire. Mr. Carter and his team negotiated the structure of the arrangement, hammering out a partnership in 90 days. Lady Gaga worked on the creative end, pulling visual components from her music videos and tours to bring a sense of “authenticity” to the design.

“Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs,” Mr. Carter said. “In order to continue the growth we have to go back to embracing technology and the way that people choose to consume music.”

Content courtesy of NY Times


Britain’s best barista Gwilym Davies (as he was crowned last week) says he is part of the third wave of coffee. The first wave peaked when freeze-dried techniques made coffee popular, if not necessarily any good. The second wave came with global Starbucksification, whereby large chains of gourmet coffee shops, home espresso machines and the shift from robusta to aribica coffee beans - all helped improve coffee quality.

"The third wave is about taking coffee to the next level," says Davies, 42, as he makes a nice swirly pattern on my coffee by shaking the milk jug with his wrist as he pours. We’re chatting as he serves at his market stall on Whitecross Street near London’s Barbican. The stall has no name, no brand, just drooling customers, most of whom are buying £1.80 flat white cappuccini.

Davies, an affable, articulate Yorkshireman, lives on a canal boat and has been passionate about coffee for decades.

He reckons that some of the best third-way coffee shops are in east London. Their names read like legends: Taste of Bitter Love, Tina We Salute You, Dose. He says they are “creating an English coffee culture which hasn’t existed here since the 18th century. It’s all very uncorporate, and passionate about freshness and the sourcing of coffee beans.”

He talks with the passion of a sommelier discussing the terroir of a good wine when he explains why his coffee is so good. When he won the UK barista championship in Glasgow, he not only wowed the judges with the four cappuccini and four espressi he had to make in the allotted 15 minutes, but also with his extraordinary signature coffee whose aim was to edify coffee drinkers about the many flavours in their cup of java.

"It had butter, chocolate, orange peel, muscovado syrup and cinammon, which were all heated in one pan and then poured over the espresso with a little bit of milk on top. I want my customers to get to that level of enjoyment."

Click for more information on Gwilym Davies


Whether you’re an experienced cocktail party host, or are just stepping into the stylish world of cocktail party entertaining, here are tips to help make your next party a successful event.

  1. Stock up on plenty of ice. You’ll need it for chilling bottles of wine or champagne as well as serving in drinks on the rocks. A good rule of thumb is plan to have 1-pound of ice per guest.
  2. Be prepared with an assortment of glass styles to cover the type of drinks you plan to serve. These include wine glasses for wines, juice and water; straight-sided highballs for tall drinks; tumblers for spirits and juices; and martini glasses.
  3. Have twice as many glasses on hand as guests. For wine, champagne and martini glasses, wine glass charms will help guests to keep track of glasses as they mill about your party.
  4. For a 2-hour party where you only plan on serving wine and/or champagne, you’ll need to have one bottle for every two guests. Have a mix of white and red varieties. White used to be the predominant favorite, but red is becoming just as popular.
  5. For a basic bar you’ll want to stock up on vodka, whiskey, wines and beer. For a more complete bar you can add gin, tequila, rum, bourbon, vermouth, sherry, and brandy.
  6. Don’t forget to stock up on mixers including orange juice, soda, tonic, ginger ale, cola, tomato juice, Tabasco, lemons, limes, horseradish, Worcestershire sauce.
  7. If you anticipate your guests will be wine drinkers, you can prepare by uncorking a few bottles in advance, and then replacing the corks.
  8. Consider hiring a bartender to mix the drinks for your party. That will allow you much more time to socialize with your guests. There are even caterers that specialize in bartending services only.
  9. Have coffee available for any guests that may need a little assistance at the end of the party. Your local taxi company phone number should also be handy and offered to any guests you believe shouldn’t be driving.
  10. As our Cocktails Guide points out, a cocktail party is not a family event!
  11. The beauty of cocktail party food is that it can be a fun, eclectic selection of items. Since nobody will be eating lots of any one item, you can toss in a few experiments and still have enough safe items so that no one will go home hungry. Here are some basic guidelines for planning your cocktail party menu:

    • Aim for variety in your menu including seafood, meat selections, finger food, canapes, hot and cold dishes.
    • Although sweets are not typically considered cocktail party food, I like to offer one or two sweet nibbles toward the end of the party. In addition to satisfying any lurking sweet teeth, it helps to let guests know that the party will be wrapping up soon.
    • When estimating food quantities, plan on serving approximately 6 bites per person, per hour for a two hour party, when no dinner will be served.
    • For hors d’oeuvres that are not pieces, such as cheese and dips, one ounce is equivalent to one bite.
    • It is always better to overestimate than underestimate the amount of food you serve.

    Menu for a Cocktail Party

    If pressed for time, you could leave off one or two of these choices. But since many can be made in advance, why would you want to?

    Paige’s Hot Peppered Candy Walnuts- This recipe is a highly recommended accompaniment to martinis.

    Tapenade Cracker Bites- This very easy nibble uses all prepared foods.

    Four Cheese Pate Recipe- This recipe is like a dressed up cheese ball. It’s easy because no baking or cooking is required.

    Salmon Tarts- Another very easy bite that uses only three ingredients.

    Szechwan Cold Garlic Shrimp- This one will take a bit of work, but since a lot of the recipe can be prepared in advance, it’s worth it.

    Beef Satay- These little sticks of beef are accompanied by a peanut dipping sauce.

    Bruschetta- An elegant and popular hors d’oeuvres.

    Forgotten Cookies- A friend gave me this recipe years ago. I love how simple and foolproof it is.

    Mocha Shortbread- The texture of shortbread almost makes it fall into the savory category fitting for a cocktail party.

    Article courtesy of Donna Pilato

The Spare Room - Hollywood

Bowling alleys are right up there with curling rinks on the list of the most unlikely milieus for anything chic. Yet, at The Spare Room, on the mezzanine level of the Hollywood Roosevelt Hotel, both bowling and the bowling oxfords custom-designed for the newly opened lounge by George Esquivel are now decidedly in.

Celebrities and notables are seen nightly at the venue, created by nightlife wizards Med Abrous and Marc Rose and cocktail king Aidan Demarest.

The design, by the Los Angeles-based design firm Studio Collective, combines vintage, custom-tailored and new to conjure up an atmosphere of by-gone affluence.

There is the gaming parlor vibe, with its two vintage bowling lanes and custom-made sets of dominoes. And there is the speakeasy cocktail lounge scene with its lavish use of velvet, dark leather, polished dark wood, bronze, cast-iron and hardwood floors. Together, they form The Spare Room that oozes civilized illegality and pays homage to the real goings-on at the storied hotel in the 1920s. Tuija Seipell

This article is courtesy of @TheCoolHunter


Written by Guest Blogger Michele Llanos

I was lucky enough to get a chance to tour the uber exclusive new  Fasano Hotel and Las Piedras Villas in Uruguay when I was there last week. This is the newest addition to the Fasano empire, includes Rio (which we visited last Year), Sao Paolo, and Fazenda Boa Vista. This magnificent property consists of  1,185 acres of beautiful, tranquil, unspoiled Uruguayan country starting inland on a hilltop with stunning 360% vistas and sloping down to Atlantic beaches of La Barra. This property is a combination of private homes, hotel bungalows, spa, pool, equestrian center , golf course, polo field and a beach, which is set on 3km of the old Arroyo Maldonado River.

Designed by Isay Weinfeld the 205 residential villas , 20 hotel bungalows, and 12 suite bungalows are a luxurious blend of the rustic and the modern, and all live in harmony with the land. 205 seems like a lot of buildings, but because of Weinfelds mantra, that nature is the most important element in design, one does not really “see” or feel that many buildings.

With a huge nod to Frank Lloyd Wright, there seems to be no separation between the material structures and the ponds, fruit trees and giant boulders which litter the land ; it all works in a beautiful unity, together. There is nothing intrusive or showy about this place and although the buildings are impressive, they maintain a subtle elegance and peace. Like the traditional chacra, (Uruguayan ranch) it all lives together, modernity, sophistication and simplicity in a perfect marriage with the majestic and calm grounds.

The structures are box shaped concrete, the interiors are exposed granite walls, reclaimed beam ceilings with stone and wood details. Furnishings are old leather club chairs, flagstone floors covered with sheepskin area rugs and ultra luxe cashmere and 1000 thread count sheets on simple modern beds.  There were 2 original structures on the land when the family bought it, an old house, and a studio, both built by hand by previous owner.

Because of the Fasano family’s reputation for being one of the best restaurateurs in Brazil, they took both these structures and made them into separate restaurants, The Fasano, high end Italian open only for dinner, and the Las Piedras, a more informal restaurant open for breakfast and lunch. Both have amazing jagged stone walls and are furnished with a mix of modern and old school Uruguayan country rustic, and the food is a food lovers paradise.

The minute the gates lift as one enters the driveway, all stress, all worries fall away and the stunning beauty and humbleness of this magical place takes over. If it hasn’t gotten to you by the time you check in, the complimentary foot massage at the spa will. This low profile, less is more aesthetic ushers in an ultra luxe experience, one which will never need to show off or postulate, these grounds speak for themselves, gently and warmly, and the schedule certainly makes its point, booked solid into next season.


You’ve probably passed by tailor shops before, and had an inexplicable urge to go in. But something held you back. What exactly are you supposed to do? What can you get tailored? And isn’t it going to be awfully expensive?

Look no further for your answers! After this FAQ, you’ll be strutting into all the tailors in Montreal like you own the damn place.

Q: Why should I get my clothes tailored?
A: Fit is everything, and a tailor can make it so that your clothing is absolutely perfect for your frame. Plus, there’s something very suave about walking around in something that has been custom-tailored to your needs. Do you think James Bond wears off-the-rack?

A tailor isn’t just for upgrading clothing, he can also fix damaged ones. If there’s a hole in your favorite jacket, a good tailor may be able to salvage it.

Q: What should I look for in a tailor?
A: Obviously see how well he is dressed. If his clothing doesn’t fit, dash for the door! Use your common sense: a well-kept tailorshop means a good tailor. Also be sure to check the tailor’s mannequin’s to get a sense of the style he has.

Appearance isn’t everything though. See how much swag your tailor has, and if it’s the type you want. Do you want a gentleman’s gentleman, someone who will take your order in a British accent saying, “Very good, sir”?  Or do you want a super-hip modern tailor, wearing the finest Italian suit jacket with no shirt underneath? Your first impressions of the tailor’s personality will often translate to their style.

Q: What are some good questions to ask?
A: How long have you been tailoring?
- How busy is your schedule?
- What are your rates?
- How fast can you work?

Q: What can a tailor do? 
Click for full-sized image
A: The prices are a rough approximation of what you can expect to pay. Rates will vary according to the tailor.
- Replace buttons, zips (Very cheap)
- Make a jacket slimmer at the slides ($40)
- Make sleeves longer or shorter ($15 per sleeve)
- Make a jacket shorter ($80)
- Adjust the jacket’s shoulders (You’ll need a good tailor, and it can run upwards of $100)
- Shirt tapering ($15)
- Replacing a shirt collar ($20)
- Trouser hemming ($20)
- Adjusting trouser wait size ($20)
- Sew over holes, tears (depends on hole size)

A general rule of thumb if you’re getting a suit tailored is you can expect to pay 10-20% of the suit’s cost.

Q: What can’t a tailor do?
A: A tailor isn’t a magician. If the fabric just isn’t there, he has nothing to work with. That being said, you’d be surprised what a good tailor can accomplish. Here are some of the most common requests that a tailor just cannot do.
- Make the jacket wider at the sides
- Make the jacket longer
- Cover large holes

If you’re not sure about something, don’t be shy to ask your tailor! They’re there to help you.

Q: What are some good local tailors in Montreal?
A: For the basic alterations, any tailor will really do. But if you’re looking to build a long-term rapport, you’ll have to do the legwork yourself. A tailor is like a girl: you’re going to have to woo them a little. If you really want a place to start, consider the following:

Tailleurs Universels Nettoyeurs Inc
1105 Rue Cypress

Montréal, QC H3B 1N3
(514) 866-7166

Alterations Mike
1118 Rue Sainte-Catherine O

Montreal, QC H3B 1H5
(514) 397-8852


As adults we tend to be a somewhat stubborn. Especially when it comes to what and how we eat. Recently I acquired the services of a #nutritionist that keeps me on track and focused on a more healthier approach to my lifestyle… White bread and Red meat are a couple of things that I cut back on its all about moderation… If your enjoy chicken Im sure you’ll  enjoy ArtIchoke chicken. Be adventurous step outside of your comfort zone and try something new… #LiveToInspire